تقويم فاعلية منصة بوكينج في الفنادق Assessing the effectiveness of Booking.com Platform in hotels

نوع المستند : البحوث والدِّراسات.

المؤلف

كلية السياحة والفنادق - جامعة حلوان

المستخلص

 
 This research aims to evaluate the effectiveness of the booking.com platform, and it also briefly explains an overview of websites, portals, mobile applications, electronic platforms and their types, online travel agents and search engines, in addition to clarifying how to evaluate hotel booking platforms and the future of platforms and proposing an evaluation model for electronic hotel booking platforms consisting From eight axes from the axes of previous studies and recent trends of the platforms, and these axes were used as sub-hypotheses to evaluate the platform.
The descriptive approach was used in collecting data and designing a questionnaire of eight axes evaluation platform to achieve the objectives of the research. The results were descriptively analyzed on platform rating models from hotel guests
The research conclusions prove the availability of effectiveness in the Booking platform From the point of view of 236 from the  sample members of hotels guests who booked by booking.com platform, and The requirement to accept all sub- hypothesis is met, and accordingly all sub-hypotheses is accepted

الكلمات الرئيسية

مجلة المعهد العالي للدراسات النوعية
المجلد 3، العدد 3
يناير عدد3/ العلوم الاجتماعية والإنسانية
يناير 2023
الصفحة 989-1028

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